Borcelle Bistro
Naming, Brand Voice, Concept Development, Copywriting
Concept Studio Project
A modern bistro where French elegance meets pure comfort. We created a brand that feels like date night in Paris, but lets you lick your fingers.
Because every craving deserves a little luxury.
the case
Why should comfort food settle for paper napkins?
We imagined a bistro that blends Parisian elegance with soul-warming dishes, where silk meets sauce and no one has to choose between style and satisfaction. The space itself looks like a scene from a film: soft lights, sharp tailoring, and quiet luxury. You’ll want to dress up, not because you have to, but because the vibe deserves it.
From the name to the tagline, we built a brand that feels refined but never too formal. It’s warm, witty, and designed to feed both the appetite and the experience.
The Challenge
Create a restaurant brand that feels luxurious but laid-back. Something elegant, but easy to love.
We needed a tone that welcomed guests in, not talked down to them. A space that felt curated, but never curated for show.
This wasn’t about inventing a new cuisine, it was about giving comfort food a better stage.
What We Did
We named it Borcelle, a soft, made-up name with just enough French to feel charming, and just enough mystery to feel premium.
We crafted a brand story that leans into contrast:
French on the outside, craving on the inside.
We wrapped it in the kind of polish that makes people show up dressed for the occasion, even if all they’re ordering is chicken wings and fries.
Tagline?
Because every craving deserves a little luxury.
The Result
Borcelle Bistro became a complete creative concept, a brand that redefines indulgence through warmth and personality. Not loud. Not stiff. Just a bistro that knows exactly what it’s serving.
And yes, you’ll want dessert.
Concept Studio Project
This is an original concept developed by Naomi as an exploration in brand creation.
Not affiliated with an existing client, just pure creative vision, strategy, and storytelling.