Amano
Branding, Brand Strategy, Storytelling, Social Media.
From machine repairs to brewing Orlando’s coffee culture.
Amano was born to keep Orlando’s coffee scene running at its best — one machine at a time. Specializing in the maintenance, repair, and sales of professional coffee equipment, Amano works with the cafés, bakeries, and restaurants that fuel the city’s daily grind. Naomi led the full branding, positioning, and strategy to give Amano a bold new identity that speaks directly to coffee professionals.
Since launching the new brand, Amano has become the go-to partner for Orlando’s coffee businesses, known for fast service, technical expertise, and a style that feels as fresh as a perfectly pulled espresso shot.
The Challenge
Build a brand that makes technical coffee services feel as essential, and as exciting, as the perfect cup. Amano needed to stand out in a market where most competitors looked outdated and lacked personality, while also communicating trust and professionalism.
What We Did
Created a 1960s-inspired visual identity blending vintage charm with modern clarity
Developed a verbal identity that speaks directly to coffee shop owners with warmth and confidence
Crafted storytelling that positions Amano as the hidden hero behind every great café
Built a clear social media strategy to grow awareness and attract long-term clients
The Result
Amano now stands as a recognizable name in Orlando’s coffee industry, trusted by café owners, roasters, and hospitality businesses. With a brand that is equal parts approachable and professional, Amano is more than a service provider, it’s the quiet force keeping Orlando’s coffee culture alive.
They call when machines break.
They stay for the coffee culture we help brew.