Collaboration Studio
Branding, Creative Strategy & direction
From creative partnership to a bold new voice in interior design.
Collaboration Studio was born in Caracas through the union of two extraordinary women: Mercedes, an acclaimed interior designer with an international career, and María Ignacia, a visionary young talent redefining contemporary aesthetics. Naomi led the rebranding, strategy, and storytelling to shape a brand rooted in experience, artistry, and innovation.
the case
Collaboration Studio needed a brand that honored the legacy of Mercedes while spotlighting María Ignacia’s fresh perspective. The goal: build a cohesive identity that blended timeless elegance with bold, modern creativity, and position the studio as a collaborative force in the design world.
The Challenge
Create a brand that honors Mercedes’s refined legacy while spotlighting María Ignacia’s fresh perspective.
The goal: a cohesive identity that feels both established and forward-thinking, positioning the studio as a collaborative force in the design world.
What We Did
We built a brand rooted in harmony and duality, where classic meets contemporary.
A visual and verbal identity that balances softness and strength
Storytelling that frames collaboration as their signature aesthetic
A brand toolkit to ensure cohesion across every channel
The Result
Collaboration Studio now stands as one of Latin America’s rising names in interior design, attracting clients, artists, and collaborators seeking more than just beautiful spaces.
They come for meaning.
They stay for the story.