The New
Re-branding, Creative Strategy & direction, Social media strategy.
From hidden gem to a standout in luxury real estate.
The New Madrid blends high-end hospitality with expert real estate, offering curated apartments and premium property services in the heart of Madrid. Naomi led the rebranding, strategy, and social media direction to bring their vision to life with clarity, style, and intention.
Since launching the new brand, The New Madrid has been featured in Forbes, AD Magazine, and recognized as a rising name in modern luxury living. This is what happens when design, strategy, and soul align.
The Challengee
The New Madrid was ready to evolve, expanding their presence in the luxury space and bringing greater cohesion to their brand across hospitality and real estate. They needed a clear identity that could reflect their refined vision and connect meaningfully with both lifestyle travelers and property buyers.
What We Did
We partnered with The New Madrid to elevate their brand from the inside out, crafting a strategic foundation and visual universe rooted in style, intention, and experience. Our work included:
- A refined visual and verbal identity
- Strategic storytelling that celebrates design, exclusivity, and lifestyle
- A full content revamp for social media: aspirational, editorial, and unmistakably The New Madrid
- Clear positioning that bridges real estate and hospitality with elegance and coherence
The Result
A strong, elevated brand that resonates with a global audience of luxury seekers. With a clear voice, cohesive visuals, and a scroll-stopping digital presence, The New Madrid is now seen as both a leader in high-end real estate and a curator of Madrid’s most iconic stays.